The premier brand for flower bulbs & perennials

Simple Pleasures® is the premier brand for flower bulbs & perennials. The products portray beautiful and qualitative simplicity. We stand for the accessibility of planting bulbs & perennials with a professional result that is reachable for everyone. The process of buying and planting is made as easy as possible for consumers, but it gives a final result as if a professional horticulturist has been started.

Specially selected for Garden Centres

All Simple Pleasures® products are specially selected for garden centres. The brand introduces more new, unique and exclusive varieties to the market than anyone else in the industry, which enables you to be different and differentiate your store from large retail chain stores!


We are constantly developing our great variety of unique and premium-quality flower bulbs. Inspire your customers with the innovative and modern packaged bulbs from the various Simple Pleasures® product lines.

history of the brand

Introduced in 1997, Simple Pleasures® was developed and continues to evolve and improve based on almost a hundred years of marketing experience from the companies behind the brand. Over the years Simple Pleasures® has grown into a worldwide respected program.

The Simple Pleasures® Guarantee

We stand 100% behind the product, every single item is guaranteed to be healthy and true to name. All varieties are carefully selected for premium-quality and performance, knowledge about time of bloom and differences in heights and shapes is crucial. Every product that is shipped, is trialed first in our testing gardens to ensure this performance.

World famous flower garden

Simple Pleasures® has been an exhibitor at the world famous flower garden ‘’Keukenhof’’ in Lisse, The Netherlands, since the inception. Over seven million bulbs are planted annually at this beautifully landscaped park. We are proud to be part of this famous organization that brings such beauty and inspiration to visitors from all over the world!


Click on the world map and find your local representative of Simple Pleasures®